Search Engine Optimisation
Search engine optimisation or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google. Sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in.
Keyword Rich Content
We make sure that the contant on your pages is full of the correct keywords based on what your customers are searching for. Google matches your content relevance to the relevance of your competitors to decide who is displayed where. Making sure that the content is created, and amended accordingly makes sure you receive the highest number of hits possible - increased hits = increased business
Inbound & Outbound links
We ensure that your site is linked to from your social media content, most notably Google+ as Google give a higher weighting for these links as opposed to any other social media platform, we also list on open directories such as DMOZ or professional bodies associated with your market.
Keeping your content FRESH
When you change the content on your site regularly, search engines re-scan your website for content; this gives you added rank and adds to your overall position in searches.
Keeping an eye on Google
The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. These happen very regularly. As a result, we keep a keen eye on the changes, and update your site accordingly